GYM & BUSINESS MARKETING, ALL IN ONE SYSTEM

More leads. More members.
Less admin.

The Growth Engine brings your ads, CRM, follow-up, website and content into one system - run by people who've actually run gyms. We run it for you, or you run it yourself.

The Growth Engine gym management and marketing platform dashboard cutout interface

Operators, not just marketers

28+ years

in fitness & leisure

100+

pre-sale campaigns delivered

Experience

Commercial, Franchise, ownership of Gyms, Gold, spa

[RESULT]

10's of thousands of leads generated

THE PROBLEM

Leads Aren't The Problem.
What Happens Next Is.

Most businesses don't need more clicks. They need every enquiry answered, followed up and booked in - without relying on whoever is free on reception.

Slow Replies

Enquiries sit unanswered while your team is on the gym floor.

Too Many Tools

Ads, inbox, booking, email and spreadsheets that don't talk to each other.

No Clear Numbers

No idea which campaign actually turned into members or customers.

Content Slips

Social posts and newsletters fall to the bottom of the list every week.

THE GROWTH ENGINE

One system. Every step from click to customer.

STEP 01

Attract

Meta and Google ads, organic social and SEO-ready websites that bring the right people in.

STEP 02

Capture

High-converting landing pages, forms and e-book lead magnets that turn visitors into enquiries.

STEP 03

Convert

Instant replies, automated follow-up and booked tours, trials and consultations, 24/7.

STEP 04

Keep

Onboarding journeys, review requests, win-backs and referrals that keep people paying.

WHO IT'S FOR

Built For Gyms.
Proven Beyond Them.

GYMS & FITNESS

Fill memberships, launch sites and keep members longer.

Independent gyms, boutique and SGPT studios, fitness franchises and hotel leisure clubs.

OTHER INDUSTRIES

The same engine for any business that runs on enquiries.

Franchise businesses, hotels, spa & leisure, health & wellness clinics and local services.

WHAT'S INSIDE

Everything You Need
Under One Roof

Paid ads

Meta and Google campaigns built around offers that convert.

CRM & pipeline

Every lead, conversation and booking in one place.

Automations

Sales, events and onboarding journeys that run 24/7.

Websites & funnels

Modern, SEO-ready sites you can edit yourself.

E-books & lead magnets

Branded guides that capture leads while you sleep.

Full marketing plan

A 12-month calendar of offers, budgets and targets.

Organic social posts

Monthly content packs, scheduled for you.

Reviews & reputation

Ask for, collect and reply to Google reviews automatically.

Reporting dashboard

From ad spend to revenue, in one view.

OUR WORK

Creative That Stops
The Scroll

Static and video ads, e-books and social content - made from your own photos or created with AI.

Direct response static ad creative format preview

Static ads

Short-form video advertisement creative format preview

Video ads

Authority e-book lead magnet collateral format preview

E-books

Branded social media content carousel format preview

Social content

Do We Use AI?

Absolutely, where its required!

AI helps us get the right images, messaging and workflows

Don't be scared of this amazing tool

But where it's not right or suitable, its all our own handywork

ENGAGEMENT MODELS

Your Engine.
Your Choice.

Same system, two ways to run it. Switch between them whenever your business needs to.

MOST POPULAR

Fully Managed

We build it, run it and report on it.

  • Strategy and full marketing plan

  • Ads built and managed

  • Automations built and maintained

  • Monthly content, e-books and reporting

SELF DIRECTED

Do It Yourself

We set it up and train your team. You drive.

  • The Growth Engine platform

  • Ready-made templates and automations

  • Setup, onboarding and team training

  • Support and upgrade to managed anytime

VERIFIED SYSTEM OUTCOMES

Results, Not Promises

[RESULT]

Pre-sale gym with 1300 leads in 4 weeks

[RESULT]

Country club reduced attrition through our client onboarding process by 46%

[RESULT]

Membership growth of 271 in under 12 months

[CLIENT TESTIMONIAL]

I have been in contact with Ryan for sometime and finally have had the pleasure of being in the position to be able to engage with Ryan on a professional bases. The ideas the structure the professionalism of Ryan and all his knowledge astounds me we have been in the industry the same amount of time but he seriously understands the stuff I have never even thought about. He is a true advocate if your thinking about help don’t think just contact Ryan you seriously will not be upset don’t think just do.

Daryl Parry

Owner, Castle Country Club

WHY RACCOON

Operators, Not Just
Marketers

The Growth Engine is built by Black Raccoon - people who've run clubs, from the gym floor to Director of Golf, Leisure & Spa at Marriott, and owning our own club. We build what we'd want if it was our membership target on the line.

OPERATIONAL BENCHMARKS

28+ Years

In fitness & leisure.

30+ Pre-Sales

Pre-sale campaigns delivered.

Founded 2016

Black Raccoon founded.

OPERATIONAL CLARITY

Questions Owners
Ask Us

How fast can we get started?

Most businesses are live within 7 days of the onboarding call. We build your pipeline, automations and first campaign while you carry on running the business.

Who owns the leads and data?

You do. Every lead, contact and conversation is yours, and your leads are never shared with anyone else.

If we stop working together, we stransfer you the data and delete it from our systems

Are there long contracts?

Just a minimum of 3 months

Do I need my own ad budget?

Yes - ad spend is paid directly to Meta or Google, so you always see exactly where it goes. We will recommend a budget on your growth call.

All ads are created on your own Meta and google accounts so you benefit from the hitsorical data and you have full control of spend

Can it work with my gym management software?

This depends on the software as some do not open their API's to allow us to connect/ The Growth Engine handles marketing and sales; your management software keeps billing and access.

Can I switch between Managed and DIY?

Yes. It is the same system either way, so you can move up to fully managed or take the wheel yourself without rebuilding anything.

We simply ask that if you opted for the fully managed and we have build the systems for you that you complete atleast 3 months before taking it yourself

30-MINUTE DIRECT STRATEGY SESSION

Ready To Switch On
Your Engine?

A 30-minute call. An honest look at your marketing. A clear plan - whether you work with us or not.